{"product_id":"perspectives-in-marketing-innovation-and-philip-kotler-9781032574868","title":"Perspectives in Marketing, Innovation and Strategy","description":"\u003cp\u003eThis book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. \u003c\/p\u003e\u003cp\u003ePractical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. \u003c\/p\u003e\u003cp\u003ePart of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Kotler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032574860\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032574868\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge India\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/18\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.62d","brand":"Philip Kotler","offers":[{"title":"Paperback","offer_id":46372714643711,"sku":"9781032574868","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fa648346-3c4d-40dd-84e1-78b8370947ef.jpg?v=1732726742","url":"https:\/\/www.whiterainbookhouse.com\/products\/perspectives-in-marketing-innovation-and-philip-kotler-9781032574868","provider":"WR Book House","version":"1.0","type":"link"}