{"product_id":"perspectives-on-framing-gideon-keren-9781848729032","title":"Perspectives on Framing","description":"\u003cp\u003eLanguage comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways-in other words, the same message can be \"framed\" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines-psychology, linguistics, marketing, political science, and medical decision making-come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gideon Keren\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1848729030\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781848729032\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Psychology Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 344\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.30w x 1.20d","brand":"Gideon Keren","offers":[{"title":"Hardcover","offer_id":48153856016639,"sku":"9781848729032","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a87478b2-e6d5-44ef-8a5f-d4357c5e0a7e.jpg?v=1770786289","url":"https:\/\/www.whiterainbookhouse.com\/products\/perspectives-on-framing-gideon-keren-9781848729032","provider":"WR Book House","version":"1.0","type":"link"}