{"product_id":"persuade-andres-lares-9781119778516","title":"Persuade: The 4-Step Process to Influence People and Decisions","description":"\u003cp\u003e\u003cb\u003eTransform your ability to persuade and negotiate with this practical new resource\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003ePersuade: The 4-Step Process to Influence People and Decisions\u003c\/i\u003e, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.\u003c\/p\u003e \u003cp\u003eIn this important book you'll discover: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eOriginal research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions\u003c\/li\u003e \u003cli\u003eReal world examples and practical exercises to illustrate and practice the concepts discussed\u003c\/li\u003e \u003cli\u003eA fun yet rigorous approach of a complex subject that can be practically applied in any business situation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePersuade\u003c\/i\u003e is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andres Lares, Jeff Cochran, Shaun Digan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119778514\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119778516\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.00d","brand":"Andres Lares","offers":[{"title":"Hardcover","offer_id":44048433905919,"sku":"9781119778516","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_03b79bb8-d50b-431a-84fa-3d6cf7459e69.jpg?v=1684995741","url":"https:\/\/www.whiterainbookhouse.com\/products\/persuade-andres-lares-9781119778516","provider":"WR Book House","version":"1.0","type":"link"}