{"product_id":"persuading-people-robert-cockcroft-9781137003676","title":"Persuading People: An Introduction to Rhetoric","description":"\u003cp\u003eThis fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNow thoroughly revised and expanded, the second edition of this successful text includes: \u003cbr\u003e- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion\u003cbr\u003e- Extended and updated examples of rhetoric in action\u003cbr\u003e- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice\u003cbr\u003e- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Cockcroft,Susan Cockcroft,Craig Hamilton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137003677\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137003676\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Red Globe Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 0.80d","brand":"Robert Cockcroft","offers":[{"title":"Paperback","offer_id":48799854199039,"sku":"9781137003676","price":52.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/persuading-people-robert-cockcroft-9781137003676","provider":"WR Book House","version":"1.0","type":"link"}