{"product_id":"persuasion-in-parallel-alexander-coppock-9780226821825","title":"Persuasion in Parallel: How Information Changes Minds about Politics","description":"\u003cb\u003eA bold re-examination of how political attitudes change in response to information. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, \u003ci\u003ePersuasion in Parallel\u003c\/i\u003e shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alexander Coppock\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 022682182X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780226821825\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Chicago Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/25\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 10\/01\/2023","brand":"Alexander Coppock","offers":[{"title":"Hardcover","offer_id":44076439273727,"sku":"9780226821825","price":105.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5ae1f7de-52ce-44d2-ab52-daac24e83a3f.jpg?v=1685464998","url":"https:\/\/www.whiterainbookhouse.com\/products\/persuasion-in-parallel-alexander-coppock-9780226821825","provider":"WR Book House","version":"1.0","type":"link"}