{"product_id":"persuasion-robert-h-gass-9781032819716","title":"Persuasion: Social Influence and Compliance Gaining","description":"\u003cp\u003eThe eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts.\u003c\/p\u003e\u003cp\u003eIn addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features cutting-edge material on artificial intelligence, deepfakes, influencers, misinformation, disinformation, malinformation, and political polarization. It also features a wealth of practical, real-life examples of the concepts presented, including intercultural applications.\u003c\/p\u003e\u003cp\u003ePresenting empirical research in a reader-friendly and accessible style, this is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs.\u003c\/p\u003e\u003cp\u003eInstructor and Student Resources include an Instructor's Manual, in-class exercises and instructional materials, links to online video clips, a test bank and PowerPoint slides. They are available online at www.routledgelearning.com\/persuasion.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert H. Gass,John S. Seiter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032819715\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032819716\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/27\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 510\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.08d","brand":"Robert H. Gass","offers":[{"title":"Paperback","offer_id":48460247236863,"sku":"9781032819716","price":127.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9d484289-71da-4b2b-af60-cd3eda4c4b1a.jpg?v=1777413506","url":"https:\/\/www.whiterainbookhouse.com\/products\/persuasion-robert-h-gass-9781032819716","provider":"WR Book House","version":"1.0","type":"link"}