{"product_id":"persuasion-william-rogers-9780742536746","title":"Persuasion: Messages, Receivers, and Contexts","description":"Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender\/receiver skills development and covers research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William Rogers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0742536742\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780742536746\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/12\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.29h x 7.47w x 0.93d","brand":"William Rogers","offers":[{"title":"Paperback","offer_id":44059609596159,"sku":"9780742536746","price":83.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ed49bece-fa8b-4e27-919c-8c0f2c1d550f.jpg?v=1685059264","url":"https:\/\/www.whiterainbookhouse.com\/products\/persuasion-william-rogers-9780742536746","provider":"WR Book House","version":"1.0","type":"link"}