{"product_id":"persuasive-advertising-j-armstrong-9781403913432","title":"Persuasive Advertising: Evidence-Based Principles","description":"Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e J. Armstrong\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1403913439\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781403913432\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 388\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 1.10d","brand":"J. Armstrong","offers":[{"title":"Hardcover","offer_id":43925428273407,"sku":"9781403913432","price":119.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_55937cc1-4278-4033-8e81-0bf8e293622a.jpg?v=1681077218","url":"https:\/\/www.whiterainbookhouse.com\/products\/persuasive-advertising-j-armstrong-9781403913432","provider":"WR Book House","version":"1.0","type":"link"}