{"product_id":"persuasive-business-proposals-tom-sant-9780814417850","title":"Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts","description":"\u003cp\u003e\u003cstrong\u003eMost people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWriting a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003ePersuasive Business Proposals\u003c\/em\u003e, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eattract prospects' attention and speak to their needs;\u003c\/li\u003e\n\u003cli\u003eask essential questions for qualifying opportunities;\u003c\/li\u003e\n\u003cli\u003e\"power up\" cover letters and executive summaries;\u003c\/li\u003e\n\u003cli\u003eovercome \"value paranoia\";\u003c\/li\u003e\n\u003cli\u003eincorporate proof into a proposal;\u003c\/li\u003e\n\u003cli\u003eand write winning renewal contracts.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith clear instructions as well as before-and-after samples, the third edition of \u003cem\u003ePersuasive Business Proposals\u003c\/em\u003e takes you step-by-step through a highly effective process for writing customized packages that capture new business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Sant\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 081441785X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814417850\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.99h x 6.08w x 0.74d","brand":"Tom Sant","offers":[{"title":"Paperback","offer_id":44042687512831,"sku":"9780814417850","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_189e6b4c-3de3-4e0a-85ab-942bada533cf.jpg?v=1684962960","url":"https:\/\/www.whiterainbookhouse.com\/products\/persuasive-business-proposals-tom-sant-9780814417850","provider":"WR Book House","version":"1.0","type":"link"}