{"product_id":"persuasive-communication-richard-young-9781138920361","title":"Persuasive Communication: How Audiences Decide","description":"\u003cp\u003eThis edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences - from analysts to CEOs - to help students better understand why audiences make the decisions they make and how to influence them. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Young\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138920363\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138920361\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 480\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.06d","brand":"Richard Young","offers":[{"title":"Hardcover","offer_id":48065380417791,"sku":"9781138920361","price":350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_40cf4fc2-5347-4424-9064-9a4b631b8a05.jpg?v=1768674810","url":"https:\/\/www.whiterainbookhouse.com\/products\/persuasive-communication-richard-young-9781138920361","provider":"WR Book House","version":"1.0","type":"link"}