{"product_id":"persuasive-copywriting-andy-maslen-9780749483661","title":"Persuasive Copywriting: Cut Through the Noise and Communicate with Impact","description":"\u003cp\u003e\u003cb\u003eEnhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. \u003cp\u003e\u003c\/p\u003eComplementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: \u003cp\u003e\u003c\/p\u003e-Practical advice to measure and benchmark effective copy\u003cbr\u003e-Guidance on creating and critiquing briefs\u003cbr\u003e-New chapters on how to weave copywriting skills into the wider industry\u003cbr\u003e-Storytelling and content marketing\u003cbr\u003e-The impact of evolving channels like mobile and social media \u003cp\u003e\u003c\/p\u003ePractical, inspiring and extremely digestible, \u003ci\u003e\u003cb\u003ePersuasive Copywriting\u003c\/b\u003e\u003c\/i\u003e is the only vibrant, all-encompassing guide to copywriting that you need.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andy Maslen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749483660\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749483661\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/29\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d","brand":"Andy Maslen","offers":[{"title":"Paperback","offer_id":44044795248895,"sku":"9780749483661","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_64bafad1-d311-445a-9a62-e31c01647cbb.jpg?v=1684974931","url":"https:\/\/www.whiterainbookhouse.com\/products\/persuasive-copywriting-andy-maslen-9780749483661","provider":"WR Book House","version":"1.0","type":"link"}