{"product_id":"peter-spurways-practical-powerful-and-peter-spurway-9781524586737","title":"Peter Spurway's Practical, Powerful and Effective Guide to Media Relations: Get Past the Fear and Use the Control You Don't Realize You Have to Delive","description":"\u003cp\u003eToo many people are afraid of the media. What do they want? What will they ask? Why can't they just leave us alone?\u003c\/p\u003e\u003cp\u003eBe not afraid. The answers to these and many other questions are inside. \u003c\/p\u003e\u003cp\u003eYou can discern the media's motives. You can anticipate what they'll ask. And you can be well-prepared to answer their questions and advance your agenda.\u003c\/p\u003e\u003cp\u003eAnd it's not half as hard as you might think.\u003cbr\u003e \u003cbr\u003e A solid, professional working relationship with the media is in your best interests--especially when things go wrong. And they will go wrong.\u003c\/p\u003e\u003cp\u003eThis practical, powerful, and effective guide will show you how to use the control you don't realize you have to manage your relationship with the media to your benefit and theirs. \u003c\/p\u003e\u003cp\u003eYou will learn how to prepare and deliver your messages effectively, even in a hostile environment when the chips are down.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Spurway\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1524586730\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781524586737\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Xlibris\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/15\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.29d","brand":"Peter Spurway","offers":[{"title":"Paperback","offer_id":44052515062015,"sku":"9781524586737","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_27bb237c-2a08-447f-a2a8-8dc8fa764041.jpg?v=1685019241","url":"https:\/\/www.whiterainbookhouse.com\/products\/peter-spurways-practical-powerful-and-peter-spurway-9781524586737","provider":"WR Book House","version":"1.0","type":"link"}