{"product_id":"pharma-prices-and-power-horacio-falczoo-9783031939327","title":"Pharma, Prices and Power: Reshaping Pharmaceutical Pricing Negotiations for a Healthier Future","description":"This book brings a negotiation perspective to healthcare. It opens the hidden box of pricing and reimbursement (P\u0026amp;R) negotiations, showing their huge impact on global healthcare systems and how they could be drastically improved. The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges that shape P\u0026amp;R negotiations. From the role of governments and health insurers to the intricate dynamics between healthcare providers and users, the authors examine the forces driving healthcare costs and access. With a unique blend of theoretical expertise and practical experience, the authors propose a paradigm shift toward value-oriented negotiations. They show how to move away from adversarial win-lose tactics to collaborative and transparent negotiations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Horacio Falcão, Rodrigo Gouveia, Hervé Lamarque\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031939328\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031939327\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/11\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 207\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Horacio Falcão","offers":[{"title":"Hardcover","offer_id":47001876398335,"sku":"9783031939327","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9d92753c-e6a4-4efa-8612-cdb050db11ae.jpg?v=1751602404","url":"https:\/\/www.whiterainbookhouse.com\/products\/pharma-prices-and-power-horacio-falczoo-9783031939327","provider":"WR Book House","version":"1.0","type":"link"}