{"product_id":"pharmaceutical-marketing-dimitris-dogramatzis-9781574911183","title":"Pharmaceutical Marketing: A Practical Guide","description":"Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dimitris Dogramatzis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 157491118X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781574911183\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.32h x 7.04w x 1.01d","brand":"Dimitris Dogramatzis","offers":[{"title":"Hardcover","offer_id":48088581964031,"sku":"9781574911183","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bf878cea-42e7-4609-b709-7dd066774990.jpg?v=1769105568","url":"https:\/\/www.whiterainbookhouse.com\/products\/pharmaceutical-marketing-dimitris-dogramatzis-9781574911183","provider":"WR Book House","version":"1.0","type":"link"}