{"product_id":"pharmaceutical-marketing-e-m-mick-kolassa-9780789015839","title":"Pharmaceutical Marketing: Principles, Environment, and Practice","description":"Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr. Mickey Smith has produced. In this extraordinary volume, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. This well-referenced book explores pricing, research and development, promotion, place factors, the channel system, and more.\u003cbr\u003e\u003cbr\u003eTo view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e E. M. (Mick) Kolassa,James Greg Perkins,Bruce R. Siecker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0789015838\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780789015839\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 392\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.04h x 8.38w x 0.97d","brand":"E. M. (Mick) Kolassa","offers":[{"title":"Paperback","offer_id":48457716924671,"sku":"9780789015839","price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_942dabcd-4fbe-41e6-8e33-b4f61c2d75e9.jpg?v=1777400627","url":"https:\/\/www.whiterainbookhouse.com\/products\/pharmaceutical-marketing-e-m-mick-kolassa-9780789015839","provider":"WR Book House","version":"1.0","type":"link"}