{"product_id":"pharmaceutical-marketing-management-bhavna-kumar-9789395039727","title":"Pharmaceutical Marketing Management","description":"\u003cp\u003e\"Pharmaceutical Marketing Management\" is a comprehensive guide to navigating the complex world of pharmaceutical marketing in India and other growth markets. With a focus on the unique challenges and opportunities in this industry, this book offers a strategic approach to marketing, covering key topics such as market analysis, product decisions, promotion, marketing channels, pricing, and emerging concepts in marketing.\u003c\/p\u003e\u003cp\u003eDesigned for students pursuing B.Pharm, the book provides a well-structured syllabus in line with the Pharmacy Council of India's requirements. It offers a deep dive into the fundamental concepts of marketing, including the distinction between marketing and selling, the marketing environment, and consumer behavior analysis.\u003c\/p\u003e\u003cp\u003eMoreover, the book also delves into the specific nuances of the pharmaceutical market, with sections on quantitative and qualitative aspects of the market, consumer profiling, and the prescribing habits of physicians. The importance of market research and product management is also explored, along with the determinants of the promotional mix and pricing strategies.\u003c\/p\u003e\u003cp\u003e With a focus on providing a strategic approach to pharmaceutical marketing from an organizational and business perspective, this book is an invaluable resource for students, professionals, and those interested in business strategy, decision making, and international marketing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eContents: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e1. \u003c\/strong\u003eMarketing\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e2. \u003c\/strong\u003eProduct Decision\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e3. \u003c\/strong\u003ePromotion\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e4. \u003c\/strong\u003ePharmaceutical Marketing Channels\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e5. \u003c\/strong\u003ePricing\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bhavna Kumar,Abhijeet Ojha,Anuj Nautiyal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9395039728\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789395039727\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bsp Books Pvt. Ltd.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Bhavna Kumar","offers":[{"title":"Hardcover","offer_id":49083377090815,"sku":"9789395039727","price":54.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/pharmaceutical-marketing-management-bhavna-kumar-9789395039727","provider":"WR Book House","version":"1.0","type":"link"}