{"product_id":"pharmaceutical-marketing-rizwan-raheem-ahmed-9798850590819","title":"Pharmaceutical Marketing: Strategies and Best Practices","description":"Pharmaceutical Marketing: Strategies and Best Practices\" is a comprehensive book that provides an in-depth exploration of the complex world of marketing in the pharmaceutical industry. Written by expert in the field, the book offers valuable insights into the unique challenges and opportunities faced by pharmaceutical companies in promoting and selling their products. The book begins by providing a foundational understanding of the pharmaceutical industry, including its regulatory environment, market dynamics, and the evolving healthcare landscape. It delves into the various stakeholders involved, such as healthcare professionals, patients, payers, and policymakers, and discusses the influence they have on pharmaceutical marketing strategies. Throughout the book, the authors delve into key aspects of pharmaceutical marketing, including market research, product positioning, brand management, pricing strategies, and promotional activities. They explore the importance of effective communication channels, such as digital marketing, social media, and direct-to-consumer advertising, in reaching target audiences.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rizwan Raheem Ahmed\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8850590814\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798850590819\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 102\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.21d","brand":"Rizwan Raheem Ahmed","offers":[{"title":"Paperback","offer_id":46250592829695,"sku":"9798850590819","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3e6a6c73-a4f2-42d5-85c8-aa7f0410b6fc.jpg?v=1729600809","url":"https:\/\/www.whiterainbookhouse.com\/products\/pharmaceutical-marketing-rizwan-raheem-ahmed-9798850590819","provider":"WR Book House","version":"1.0","type":"link"}