{"product_id":"pharmaceutical-product-branding-strategies-mark-paich-9781420087703","title":"Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics","description":"\u003cp\u003eThis updated \u003cb\u003e\u003ci\u003eSecond Edition \u003c\/i\u003e\u003c\/b\u003edetails how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R\u0026amp;D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance\/persistency, and revenue generation in the context of patient flows or movements.\u003c\/p\u003e\u003cp\u003eFeatures in the text include: \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Paich,Corey Peck,Jason Valant\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1420087703\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781420087703\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.80d","brand":"Mark Paich","offers":[{"title":"Hardcover","offer_id":48113501438207,"sku":"9781420087703","price":240.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b0a84c66-f134-472b-b9e7-5d11aacb5a08.jpg?v=1769615444","url":"https:\/\/www.whiterainbookhouse.com\/products\/pharmaceutical-product-branding-strategies-mark-paich-9781420087703","provider":"WR Book House","version":"1.0","type":"link"}