{"product_id":"philippine-digital-cultures-cheryll-ruth-soriano-9789463722445","title":"Philippine Digital Cultures: Brokerage Dynamics on Youtube","description":"Social media platforms have been pivotal in redefining the conduct of contemporary society. Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures, its steady uptake and appropriation in a social media-savvy nation such as the Philippines requires a critical examination of its role in the continued reconstruction of identities, communities, and broader social institutions. This book closely analyses the diverse content and practices of amateur Filipino YouTubers, exposing and problematising the dynamics of brokering the contested aspirational logics of beauty and selfhood, interracial relationships, world-class labour, and progressive governance in a digital sphere. Ultimately, \u003ccite\u003ePhilippine Digital Cultures: Brokerage Dynamics on YouTube\u003c\/cite\u003e offers a fresh, compelling, and nuanced account of YouTube as an important site for the mediation of culture, economy, and politics in Philippine postcolonial modernity amid rapid economic globalisation and digitalisation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cheryll Ruth Soriano, Earvin Charles Cabalquinto\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9463722440\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789463722445\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amsterdam University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Cheryll Ruth Soriano","offers":[{"title":"Hardcover","offer_id":44069322129663,"sku":"9789463722445","price":131.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_975260e1-1cd7-4a74-9901-5d380b92f391.jpg?v=1685424072","url":"https:\/\/www.whiterainbookhouse.com\/products\/philippine-digital-cultures-cheryll-ruth-soriano-9789463722445","provider":"WR Book House","version":"1.0","type":"link"}