{"product_id":"pikachus-global-adventure-joseph-tobin-9780822332879","title":"Pikachu's Global Adventure: The Rise and Fall of Pokemon","description":"Initially developed in Japan by Nintendo as a computer game, Pok駑on swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pok駑on quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pok駑on eventually became the top grossing children's product of all time. Yet the phenomenon fizzled as quickly as it had ignited. By 2002, the Pok駑on craze was mostly over. \u003ci\u003ePikachu's Global Adventure\u003c\/i\u003e describes the spectacular, complex, and unpredictable rise and fall of Pok駑on in countries around the world.\u003cp\u003eIn analyzing the popularity of Pok駑on, this innovative volume addresses core debates about the globalization of popular culture and about children's consumption of mass-produced culture. Topics explored include the origins of Pok駑on in Japan's valorization of cuteness and traditions of insect collecting and anime; the efforts of Japanese producers and American marketers to localize it for foreign markets by muting its sex, violence, moral ambiguity, and general feeling of Japaneseness; debates about children's vulnerability versus agency as consumers; and the contentious question of Pok駑on's educational value and place in school. The contributors include teachers as well as scholars from the fields of anthropology, media studies, sociology, and education. Tracking the reception of Pok駑on in Japan, the United States, Great Britain, France, and Israel, they emphasize its significance as the first Japanese cultural product to enjoy substantial worldwide success and challenge western dominance in the global production and circulation of cultural goods.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eContributors.\u003c\/i\u003e Anne Allison, Linda-Ren馥 Bloch, Helen Bromley, Gilles Brougere, David Buckingham, Koichi Iwabuchi, Hirofumi Katsuno, Dafna Lemish, Jeffrey Maret, Julian Sefton-Green, Joseph Tobin, Samuel Tobin, Rebekah Willet, Christine Yano\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joseph Tobin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0822332876\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780822332879\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Duke University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/05\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 299\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.76h x 6.64w x 0.76d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eUniv PR Books for Public Libry\u003c\/i\u003e 01\/01\/2005 pg. 67 - Strongly Recommended","brand":"Joseph Tobin","offers":[{"title":"Paperback","offer_id":43926529212671,"sku":"9780822332879","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_bb60f0b1-fe7e-4b13-bb8c-09c1da256c0e.jpg?v=1681083572","url":"https:\/\/www.whiterainbookhouse.com\/products\/pikachus-global-adventure-joseph-tobin-9780822332879","provider":"WR Book House","version":"1.0","type":"link"}