{"product_id":"pinfluence-beth-hayden-9781118393772","title":"Pinfluence","description":"\u003cp\u003e\u003cb\u003eHow to effectively use Pinterest to market your business, product, or service\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePinterest, the rapidly growing social networking site that allows users to post and share images and videos on \"pinboards\" (a collection of \"pins,\" usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn't when it comes to marketing can be a challenge. \u003ci\u003ePinfluence\u003c\/i\u003e is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.\u003c\/p\u003e \u003cp\u003eYou will learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface.\u003c\/li\u003e \u003cli\u003ePinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers.\u003c\/li\u003e \u003cli\u003eHow to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest.\u003c\/li\u003e \u003cli\u003eAdvanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards \"sticky\" so they capture public attention and influence people to change their behavior.\u003c\/li\u003e \u003cli\u003ePinterest copyright issues\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePinfluence\u003c\/i\u003e is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Beth Hayden\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118393775\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118393772\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/03\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.01h x 6.06w x 0.60d","brand":"Beth Hayden","offers":[{"title":"Paperback","offer_id":48153447268607,"sku":"9781118393772","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_07dc016c-a4e5-4b9f-9a70-50ae7cdbf267.jpg?v=1770783542","url":"https:\/\/www.whiterainbookhouse.com\/products\/pinfluence-beth-hayden-9781118393772","provider":"WR Book House","version":"1.0","type":"link"}