{"product_id":"pink-cars-and-pocketbooks-jessica-a-brockmole-9781421450568","title":"Pink Cars and Pocketbooks: How American Women Bought Their Way Into the Driver's Seat","description":"\u003cp\u003e\u003cb\u003eA fascinating history of how the automotive industry and consumers battled to define what women wanted in a car.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSince the commercial introduction of the automobile, US automakers have always sought women as customers and advertised accordingly. How, then, did car culture become so masculine? In \u003ci\u003ePink Cars and Pocketbooks\u003c\/i\u003e, Jessica Brockmole shares the untold history of women's relationship with automobiles: a journey marked by struggle, empowerment, and the relentless pursuit of independence. Brockmole uncovers the stories of pioneering women who defied conventions, such as trailblazer Alice Ramsey, the first woman to drive across the United States in 1909, and Barb Wyatt, whose contributions to automotive manuals broke new ground. Women have always been users of technology, and this book illustrates how the auto industry evolved--as well as how it chose not to evolve--in response.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jessica A. Brockmole\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1421450569\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781421450568\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Johns Hopkins University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/17\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.64d","brand":"Jessica A. Brockmole","offers":[{"title":"Paperback","offer_id":46334698389759,"sku":"9781421450568","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f5dbc55f-e5ff-434c-9b88-6fbc8dc06f16.jpg?v=1731467527","url":"https:\/\/www.whiterainbookhouse.com\/products\/pink-cars-and-pocketbooks-jessica-a-brockmole-9781421450568","provider":"WR Book House","version":"1.0","type":"link"}