{"product_id":"pipeline-proven-kristian-habberstad-9798293967575","title":"Pipeline Proven: How Modern B2B Marketers Actually Drive Growth in the AI Era","description":"\u003cb\u003eModern B2B marketing is broken.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAI is changing the game, Sales is skeptical, budgets are tight-and Marketing is still being told to \"do more with less.\" \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003ePipeline Proven\u003c\/i\u003e\u003c\/b\u003e is your tactical field guide for building campaigns that actually drive revenue, not just MQLs. Written for managers and up-and-coming leaders, this book gives you a clear playbook to align with Sales, modernize your tech stack, turn data into action, and win trust in the boardroom. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eInside, you'll learn how to: \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e- Run better pipeline plays using real buying signals \u003cp\u003e\u003c\/p\u003e- Build trust with Sales through aligned definitions and workflows \u003cp\u003e\u003c\/p\u003e- Defend your budget with metrics that matter \u003cp\u003e\u003c\/p\u003e- Navigate AI and compliance without slowing down \u003cp\u003e\u003c\/p\u003e- Launch campaigns that compound-not just convert \u003cp\u003e\u003c\/p\u003e\u003cbr\u003eEach chapter includes tools, frameworks, and real-world examples designed for fast execution inside real B2B orgs. No fluff. No vanity tactics. Just what actually works. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003eWhether you're leading a demand gen team, scaling a category, or trying to prove Marketing's worth-\u003cb\u003e\u003ci\u003ePipeline Proven\u003c\/i\u003e\u003c\/b\u003e will help you stop guessing and start growing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kristian Habberstad\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798293967575\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/24\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 88\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.18d","brand":"Kristian Habberstad","offers":[{"title":"Paperback","offer_id":48437513748735,"sku":"9798293967575","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f629b0e4-cdbc-4e4a-bfc0-394ab3bf85f8.jpg?v=1777162330","url":"https:\/\/www.whiterainbookhouse.com\/products\/pipeline-proven-kristian-habberstad-9798293967575","provider":"WR Book House","version":"1.0","type":"link"}