{"product_id":"pitch-black-mark-s-robinson-9781736621585","title":"Pitch Black: The Best Black Ads of the Past 50+ Years","description":"\u003cp\u003e\u003cem\u003eWhat if the most influential architects of modern American pop culture weren't the ad men of Mad Men, but the unsung Black creatives who built their own ad agencies in the shadows of Jim Crow?\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"\u003cstrong\u003ePitch Black: The best Black ads of the past 50+ years, \u003c\/strong\u003e\" a new book by author and advertising luminary, Mark Robinson is destined to challenge what you think you know about American business, fashion and culture. \u003cstrong\u003e\"Pitch Black,\"\u003c\/strong\u003e chronicles a pivotal chapter in America's Civil Rights movement. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"\u003cstrong\u003ePitch Black\u003c\/strong\u003e\" reveals how advertising created \u003cem\u003eby\u003c\/em\u003e Black people and \u003cem\u003efor\u003c\/em\u003e Black people became one of the most effective tools - and weapons - of the Civil Rights movement, changing the world's perception of Black America. Advertising enabled America to get to know Black people in ways that would have been impossible otherwise.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"\u003cstrong\u003ePitch Black\u003c\/strong\u003e\" is a remarkable collection that cannot be found in any other book, library, or museum. Interspersed between chapters of historical narration, the book showcases the advertising images for each of the five decades of the past 50 years and chronicles a previously unrecorded chapter of the history of American business, fashion and culture, revealing how Black identity, in all its freshness and different beauty, turned Blackness into a \"brand\" that America wanted to buy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book examines the history of Black America from a previously unexplored perspective. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark S. Robinson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1736621580\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781736621585\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bookbaby\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/07\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.63d","brand":"Mark S. Robinson","offers":[{"title":"Hardcover","offer_id":50546628428031,"sku":"9781736621585","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ef960513-b6dc-4e75-ab2c-8bb59f615bd7.jpg?v=1790538413","url":"https:\/\/www.whiterainbookhouse.com\/products\/pitch-black-mark-s-robinson-9781736621585","provider":"WR Book House","version":"1.0","type":"link"}