{"product_id":"pitch-ikem-okuhu-9789789757046","title":"Pitch: Debunking Marketing's Strongest Myths","description":"Pitch: Debunking Marketing's Strongest Myths is written to reshape and refocus marketing thinking towards what works in practical terms. Replete with experiences and case studies that are indigenously Nigerian, the book offers readers a pragmatic, rather than textbook insight into how some brands navigate their marketing journeys with success while others fail. Dwelling mainly on some of the things marketers hold very dear and consider sacrosanct, the author offers some new and potentially controversial perspectives into some of the industry's strongly held views.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ikem Okuhu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9789757042\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789789757046\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Brandish Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/13\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.44d","brand":"Ikem Okuhu","offers":[{"title":"Paperback","offer_id":48800833732863,"sku":"9789789757046","price":16.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/pitch-ikem-okuhu-9789789757046","provider":"WR Book House","version":"1.0","type":"link"}