{"product_id":"pitch-sketch-launch-john-krewson-9781967115020","title":"Pitch, Sketch, Launch: What Sketch Comedy Can Teach Us About Product Development","description":"\u003cp\u003e\u003cstrong\u003eSoftware development is no laughing matter. But it should be.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBackward management practices have hobbled what was once the world's most innovative industry. The result? Wasted time and resources. Sinking morale. Dissatisfied customers.\u003c\/p\u003e\u003cp\u003eRegaining software development's groundbreaking spirit requires the type of bold, madcap thinking that originally defined it-and in \u003cstrong\u003e\u003cem\u003ePitch, Sketch, Launch\u003c\/em\u003e\u003c\/strong\u003e John Krewson presents a remarkable, proven template for revival.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003ePitch, Sketch, Launch\u003c\/em\u003e\u003c\/strong\u003e extracts the techniques used to create today's most beloved comedy shows and applies them to revitalizing software development. It shines a spotlight on the sketch comedy world's ethos of feedback-driven product deliveries and its playful search for original solutions. Insightful interviews, best practices, and case studies demonstrate how creating comedy applies to designing top-tier software.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRethink what makes your creative team effective. Transform meetings into electrifying idea incubators. Rediscover the exhilaration of software innovation. Let \u003cstrong\u003e\u003cem\u003ePitch, Sketch, Launch\u003c\/em\u003e\u003c\/strong\u003e help you set the stage for producing your most adventurous work yet.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Krewson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1967115028\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781967115020\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wren House Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/10\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"John Krewson","offers":[{"title":"Hardcover","offer_id":46962353504511,"sku":"9781967115020","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_afe6bb49-c591-4cc6-97a9-330bc6f70e8d.jpg?v=1750650103","url":"https:\/\/www.whiterainbookhouse.com\/products\/pitch-sketch-launch-john-krewson-9781967115020","provider":"WR Book House","version":"1.0","type":"link"}