{"product_id":"pivotal-moment-jeanette-j-witte-9788432296277","title":"Pivotal moment: Causation vs. effectuation","description":"Nationally, about 50% of all business startups in the U.S. vanish by their fifth year (Fisher, Maritz, \u0026amp; Lobo, 2014). In a recent survey, the U.S. Census Bureau (2015) has identified 5.4 million small businesses in operation today, with about 67% of them having fewer than 20 employees. This majority of all small businesses are known as micro-business enterprises (MBE) and are run by micro-business owners (MBO). In this qualitative phenomenological study, decision-making processes through the principles of causation and effectuation were explored on MBOs whose MBE has fewer than 15 employees. There is a gap identifying challenges MBO's experience between the phase where the MBE transitions out of the startup phase and moves into the growth phase-a point in the business cycle known as the inflection point (Dimovski, Penger, Peterlin, \u0026amp; Uhan, 2013). The findings in the study supported the problem statement in that MBO behavioral characteristics are the primary drivers that can impact the operating of a successful or unsuccessful business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeanette J. Witte\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8432296279\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788432296277\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jeanette J. Witte\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 142\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Jeanette J. Witte","offers":[{"title":"Paperback","offer_id":47452806512895,"sku":"9788432296277","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4c0bb1ac-8ce9-4f9f-b2e8-acaf3d79af01.jpg?v=1761930592","url":"https:\/\/www.whiterainbookhouse.com\/products\/pivotal-moment-jeanette-j-witte-9788432296277","provider":"WR Book House","version":"1.0","type":"link"}