{"product_id":"plain-language-and-ethical-action-russell-willerton-9780415741040","title":"Plain Language and Ethical Action: A Dialogic Approach to Technical Content in the 21st Century","description":"\u003cp\u003e\u003cem\u003ePlain Language and Ethical Action\u003c\/em\u003e examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences' needs in an ethical way. Applying the BUROC framework (\u003cb\u003eB\u003c\/b\u003eureaucratic, \u003cb\u003eU\u003c\/b\u003enfamiliar, \u003cb\u003eR\u003c\/b\u003eights-\u003cb\u003eO\u003c\/b\u003eriented, and \u003cb\u003eC\u003c\/b\u003eritical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand. \u003c\/p\u003e \u003cp\u003eThis work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Russell Willerton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415741041\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415741040\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/15\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.50d","brand":"Russell Willerton","offers":[{"title":"Paperback","offer_id":44056087298303,"sku":"9780415741040","price":56.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3ef310ba-4565-4a3d-b16b-aa5e9f3791f1.jpg?v=1685039441","url":"https:\/\/www.whiterainbookhouse.com\/products\/plain-language-and-ethical-action-russell-willerton-9780415741040","provider":"WR Book House","version":"1.0","type":"link"}