{"product_id":"planned-giving-accelerated-tony-martignetti-9798996683413","title":"Planned Giving Accelerated: The Cut Through the Sh!t, No Nonsense, Practical, Step-by-Step Guide to Start Legacy Giving Fundraising at Your Small to M","description":"\u003cp\u003e\u003c\/p\u003eYou Can Launch Planned Giving Next Week. No Excuses.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf your nonprofit doesn't have an active Planned Giving program, you're leaving legacy gifts - and long-term sustainability - on the table. The good news? You don't need a law degree, a big budget, or a year of preparation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou just need \u003cem\u003ethis book\u003c\/em\u003e and one week.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePlanned Giving Accelerated\u003c\/strong\u003e is the no-fluff, practical playbook for executive directors, fundraisers, and board members at small- to mid-size nonprofits who are done waiting for the \"right time\" to start legacy giving fundraising.\u003c\/p\u003eHere's what's holding you back - and why none of it is real: \u003cul\u003e\n\u003cli\u003e\"Planned giving is too technical.\" → Not when it's done right.\u003c\/li\u003e\n\u003cli\u003e\"We'll have to talk about death.\" → No you will not, it's about life.\u003c\/li\u003e\n\u003cli\u003e\"We need a big budget.\" → You don't.\u003c\/li\u003e\n\u003cli\u003e\"Only large nonprofits can do this.\" → Completely false.\u003c\/li\u003e\n\u003cli\u003e\"We're too late.\" → You're not.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTony Martignetti has spent over 29 years launching and growing Planned Giving programs at small- and mid-size nonprofits. He's closed hundreds of millions of dollars in planned gifts. And in this book, he gives you everything he knows - in plain English, with his signature humor and zero tolerance for overthinking.\u003c\/p\u003eIn Planned Giving Accelerated, you'll: \u003cul\u003e\n\u003cli\u003eMaster The Martignetti 3-Step, 1-Week Planned Giving Launch\u003c\/li\u003e\n\u003cli\u003eIdentify your top bequest prospects using data you already have\u003c\/li\u003e\n\u003cli\u003eLearn The Martignetti 18 Reasons Why Bequests Are The Place To Launch Your Planned Giving\u003c\/li\u003e\n\u003cli\u003eGet a step-by-step cultivation and solicitation framework (The Martignetti MEAL Plan)\u003c\/li\u003e\n\u003cli\u003eDebunk Tony's Top 6 Myths of Planned Giving that are stifling your program before it starts\u003c\/li\u003e\n\u003cli\u003eDiscover low-lift, low-cost marketing strategies that work\u003c\/li\u003e\n\u003cli\u003eKnow exactly what your board should - and should not - do\u003c\/li\u003e\n\u003cli\u003eBuild a recognition society and stewardship plan without breaking the bank\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs one client VP said after the Great Recession: \u003cem\u003e\"Planned Giving saved our ass.\"\u003c\/em\u003e Bequests keep coming in regardless of market conditions, crises, or donor fatigue. Your mission deserves that stability.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStop putting Planned Giving on your \"someday\" list. Your donors are ready. Your community needs it. Don't start someday. Start Monday.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWritten by Tony Martignetti, Esq. - former attorney, Planned Giving consultant, nonprofit advisor, high-profile speaker, podcast host, and the evangelist for Planned Giving since 1997.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tony Martignetti\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798996683413\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tony Martignetti, Esq.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d","brand":"Tony Martignetti","offers":[{"title":"Paperback","offer_id":50546059411711,"sku":"9798996683413","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d33c125b-962a-4410-8a40-721e1120dd7b.jpg?v=1790534981","url":"https:\/\/www.whiterainbookhouse.com\/products\/planned-giving-accelerated-tony-martignetti-9798996683413","provider":"WR Book House","version":"1.0","type":"link"}