{"product_id":"po-beyond-yes-and-no-edward-de-bono-9781471690709","title":"PO Beyond Yes and No","description":"'NO is the basic tool of the logic system. YES is the basic tool of the belief system. PO is the basic tool of the creative system. In the past, ideas have always lived longer than people. Once they were established, ideas would be changed only slowly and over several generations. But today technology and science have so speeded up the rate of change in the world that for the first time ever people actually live longer than ideas. This means that for the first time people need to change their ideas within their lifetime in order to keep up with the world.'\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Edward de Bono\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1471690709\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781471690709\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/21\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.38d","brand":"Edward de Bono","offers":[{"title":"Paperback","offer_id":45897276326143,"sku":"9781471690709","price":12.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e46ca0de-83e9-4cb7-a725-7ebc798941f7.jpg?v=1721373565","url":"https:\/\/www.whiterainbookhouse.com\/products\/po-beyond-yes-and-no-edward-de-bono-9781471690709","provider":"WR Book House","version":"1.0","type":"link"}