{"product_id":"policy-and-marketing-strategies-for-yu-li-liu-9781138305946","title":"Policy and Marketing Strategies for Digital Media","description":"\u003cp\u003eWith digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Yu-Li Liu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138305944\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138305946\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/16\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"Yu-Li Liu","offers":[{"title":"Paperback","offer_id":48087721672959,"sku":"9781138305946","price":66.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a74c491a-8dfd-4749-87d4-cfc4d0065290.jpg?v=1769101032","url":"https:\/\/www.whiterainbookhouse.com\/products\/policy-and-marketing-strategies-for-yu-li-liu-9781138305946","provider":"WR Book House","version":"1.0","type":"link"}