{"product_id":"political-campaign-communication-robert-e-jr-denton-9781538171448","title":"Political Campaign Communication: Principles and Practices","description":"\u003cp\u003eThe tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUpdated to reflect the most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFeatures of the tenth edition: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIncludes examples and data from the 2020 election cycle\u003c\/li\u003e\n\u003cli\u003eUpdated and expanded discussion of social media platforms and practices\u003c\/li\u003e\n\u003cli\u003eIncreased art and graphics program to engage students and increase information retention\u003c\/li\u003e\n\u003cli\u003eExpanded discussion of the history, practice, and state of journalism today\u003c\/li\u003e\n\u003cli\u003eNew chapter on local elections and offices\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert E. Denton, Ben Voth, Judith S. Trent\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538171449\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538171448\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/20\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 494\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.00d\u003c\/ul\u003e","brand":"Robert E. Denton","offers":[{"title":"Paperback","offer_id":44584275050751,"sku":"9781538171448","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9c70491e-d20c-4e79-bfc0-21f4b2da57cb.jpg?v=1701886221","url":"https:\/\/www.whiterainbookhouse.com\/products\/political-campaign-communication-robert-e-jr-denton-9781538171448","provider":"WR Book House","version":"1.0","type":"link"}