{"product_id":"political-marketing-and-management-in-edward-elder-9783030773328","title":"Political Marketing and Management in the 2020 New Zealand General Election","description":"\u003cp\u003eThis book is the second volume in the \u003ci\u003ePalgrave Studies in Political Marketing and Management \u003c\/i\u003eseries to focus on political marketing and management in New Zealand's general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Edward Elder\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030773329\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030773328\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 186\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.63d","brand":"Edward Elder","offers":[{"title":"Hardcover","offer_id":43944832172287,"sku":"9783030773328","price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_1bdf9767-3dc6-4c4e-b8c3-1554fffb4f94.jpg?v=1681505300","url":"https:\/\/www.whiterainbookhouse.com\/products\/political-marketing-and-management-in-edward-elder-9783030773328","provider":"WR Book House","version":"1.0","type":"link"}