{"product_id":"political-marketing-and-management-in-jennifer-lees-marshment-9783319942971","title":"Political Marketing and Management in the 2017 New Zealand Election","description":"Chapter 1 Introduction: Political marketing and management in New Zealand Jennifer Lees-Marshment \u003cbr\u003eChapter 2 Vote Compass NZ 2017: Marketing insights into public views on policy and leaders Jennifer Lees-Marshment, Edward Elder, Lisa Chant, Danny Osborne, Justin Savoie and Clifton van der Linden \u003cbr\u003eChapter 3 Political parties and their customers: the alignment of party policies with supporter, target and undecided market preferencesJennifer Lees-Marshment, Edward Elder, Lisa Chant, Danny Osborne, Justin Savoie and Clifton van der Linden (pp 18-32)\u003cbr\u003eChapter 4 Messy Marketing in the 2017 New Zealand Election: the incomplete market-orientation of the Labour and National Parties Jennifer Lees-Marshment (pp 33-51)\u003cbr\u003eChapter 5 Candidate Brand Personality and the 2017 New Zealand General Election James Barrett (pp 52-70)\u003cbr\u003eChapter 6 Minor Party Campaign advertising: A market-oriented assessmentClaire Robinson (pp 71-84)\u003cbr\u003eChapter 7 Communicating Market-Oriented Leadership in power and oppositionEdward Elder (pp 85-100)\u003cbr\u003eChapter 8 Conclusion: Political marketing and management lessons for research and practiceJennifer Lees-Marshment (pp 101-120)\u003cbr\u003eAppendix: Vote Compass 2017 Core Reports (pp 121-131)\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jennifer Lees-Marshment\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319942972\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319942971\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave Pivot\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.44d","brand":"Jennifer Lees-Marshment","offers":[{"title":"Hardcover","offer_id":43940789059839,"sku":"9783319942971","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_94ff6331-c936-4ee9-999d-6ccf691ead51.jpg?v=1681449188","url":"https:\/\/www.whiterainbookhouse.com\/products\/political-marketing-and-management-in-jennifer-lees-marshment-9783319942971","provider":"WR Book House","version":"1.0","type":"link"}