{"product_id":"political-marketing-and-management-in-kobby-mensah-9783319573724","title":"Political Marketing and Management in Ghana: A New Architecture","description":"\u003cp\u003eThis book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, \u003ci\u003ePolitical Marketing and Management in Ghana\u003c\/i\u003e emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kobby Mensah\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319573721\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319573724\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/28\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 207\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.56d","brand":"Kobby Mensah","offers":[{"title":"Hardcover","offer_id":44073589932287,"sku":"9783319573724","price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3ade8fae-f2a5-49e8-9e58-b2d9f517e482.jpg?v=1685448720","url":"https:\/\/www.whiterainbookhouse.com\/products\/political-marketing-and-management-in-kobby-mensah-9783319573724","provider":"WR Book House","version":"1.0","type":"link"}