{"product_id":"political-marketing-jennifer-lees-marshment-9780815353225","title":"Political Marketing: Principles and Applications","description":"\u003cp\u003eSubstantially revised throughout, the third edition of \u003ci\u003ePolitical Marketing\u003c\/i\u003e continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.\u003c\/p\u003e \u003cp\u003eNew Features and benefits of the third edition: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eFully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eA new employability section on political marketing in the workplace; \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eExtensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003eLed by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jennifer Lees-Marshment, Brian Conley, Edward Elder\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0815353227\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780815353225\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/22\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 266\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.80w x 0.70d","brand":"Jennifer Lees-Marshment","offers":[{"title":"Paperback","offer_id":43980606701823,"sku":"9780815353225","price":42.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_27637172-4a19-4979-a406-19aa8652ca11.jpg?v=1683250869","url":"https:\/\/www.whiterainbookhouse.com\/products\/political-marketing-jennifer-lees-marshment-9780815353225","provider":"WR Book House","version":"1.0","type":"link"}