{"product_id":"political-marketing-wojciech-cwalina-9780765622914","title":"Political Marketing:: Theoretical and Strategic Foundations","description":"This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wojciech Cwalina,Andrzej Falkowski,Bruce I. Newman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0765622912\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780765622914\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.03h x 6.45w x 0.91d","brand":"Wojciech Cwalina","offers":[{"title":"Hardcover","offer_id":48086839034111,"sku":"9780765622914","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9fca4fac-e317-49e3-8d71-93f8d51ec550.jpg?v=1769096878","url":"https:\/\/www.whiterainbookhouse.com\/products\/political-marketing-wojciech-cwalina-9780765622914","provider":"WR Book House","version":"1.0","type":"link"}