{"product_id":"political-reputation-management-christian-schnee-9780367870553","title":"Political Reputation Management: The Strategy Myth","description":"\u003cp\u003eIt is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator's control, taking over the news agenda andchanging the political narrative.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBased on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christian Schnee\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 036787055X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367870553\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/12\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.46d","brand":"Christian Schnee","offers":[{"title":"Paperback","offer_id":44072285962495,"sku":"9780367870553","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_118693e6-8263-4d72-b4e0-be9e17bf9145.jpg?v=1685441049","url":"https:\/\/www.whiterainbookhouse.com\/products\/political-reputation-management-christian-schnee-9780367870553","provider":"WR Book House","version":"1.0","type":"link"}