{"product_id":"ponderings-of-a-ppc-professional-kirk-williams-9798986030647","title":"Ponderings of a PPC Professional: Revised \u0026 Expanded","description":"In this revised and expanded version of Kirk William's popular PPC book, Ponderings of a PPC Professional, Kirk brings nearly 70% new content to paper to help digital marketers think more deeply about Google Ads than ever before. \u003cp\u003e\u003c\/p\u003eAs with his first edition, Kirk focuses this book on asking questions about the philosophy that undergirds Pay-Per-Click (PPC) marketing in Google Ads and Microsoft Ads, while leaving many questions to be answered by the reader. \u003cp\u003e\u003c\/p\u003eIf you are looking for a tactical book about Google Ads that will be outdated next year due to changing Google policies and best practices, then this is not that book! If you are looking for a book to help you think more deeply about Google Ads so you become a better overall marketer, then grab a copy now! \u003cp\u003e\u003c\/p\u003eIn this book, you can expect to dig into the following crucial topics for any digital marketer to consider: \u003cul\u003e\n\u003cli\u003eThe Paid Search Keyword, It's future and evolution\u003c\/li\u003e\n\u003cli\u003eShould you bid on your own brand in Google?\u003c\/li\u003e\n\u003cli\u003e11 reasons your Conversion Rate dropped\u003c\/li\u003e\n\u003cli\u003eIs the marketing funnel still applicable today? (Spoiler: yes! and here's why)\u003c\/li\u003e\n\u003cli\u003eHow to not strangle the marketing funnel with PPC\u003c\/li\u003e\n\u003cli\u003eThe problems of attribution\u003c\/li\u003e\n\u003cli\u003eHow to best think about attribution\u003c\/li\u003e\n\u003cli\u003eHow the role of data and automation should inform PPC decisions\u003c\/li\u003e\n\u003cli\u003eHow Platforms like Google should think about the role of automation\u003c\/li\u003e\n\u003cli\u003eHow to avoid unnecessary stress in your PPC management\u003c\/li\u003e\n\u003cli\u003eBonus: we'll revisit the different pricing models by PPC agencies to find the best\u003c\/li\u003e\n\u003cli\u003e... and more!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWho should buy this book? \u003c\/b\u003e\u003cbr\u003eWhether you are just beginning in PPC, or a seasoned professional hoping to reconsider how you think in a changing world, PPC Ponderings (revised \u0026amp; updated!) is an important read. It also makes an excellent option as a college marketing textbook because of its willingness to look into broader digital marketing themes and philosophies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kirk Williams\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798986030647\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Zatoworks Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.34d","brand":"Kirk Williams","offers":[{"title":"Paperback","offer_id":46928047603967,"sku":"9798986030647","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_43bb0166-98e7-43af-aafb-aef6c09a02ce.jpg?v=1749373770","url":"https:\/\/www.whiterainbookhouse.com\/products\/ponderings-of-a-ppc-professional-kirk-williams-9798986030647","provider":"WR Book House","version":"1.0","type":"link"}