{"product_id":"pop-sam-horn-9780399533617","title":"Pop!: Create the Perfect Pitch, Title, and Tagline for Anything","description":"Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? \u003cp\u003e\u003c\/p\u003e Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?\u003ci\u003ePOP \u003c\/i\u003e (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sam Horn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0399533613\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780399533617\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tarcherperigee\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/03\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.26h x 5.48w x 0.68d","brand":"Sam Horn","offers":[{"title":"Paperback","offer_id":43995534328063,"sku":"9780399533617","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bb379719-057a-4aa6-90b4-76f063eb29c4.jpg?v=1683336359","url":"https:\/\/www.whiterainbookhouse.com\/products\/pop-sam-horn-9780399533617","provider":"WR Book House","version":"1.0","type":"link"}