{"product_id":"pop-up-business-for-dummies-dan-thompson-9781118443491","title":"Pop-Up Business for Dummies","description":"\u003cp\u003eWhether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.\u003c\/p\u003e \u003cp\u003eInside \u003ci\u003ePop-Up Business For Dummies\u003c\/i\u003e, you'll find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlanning your pop-up venture - whether it's a shop, studio, gallery, or community hub.\u003c\/li\u003e \u003cli\u003eFinding the right space for you.\u003c\/li\u003e \u003cli\u003eNegotiating with the landlord and sorting out the legalities.\u003c\/li\u003e \u003cli\u003eFixing up and fitting out your space on a budget.\u003c\/li\u003e \u003cli\u003ePulling in the punters - advertising and marketing your pop-up.\u003c\/li\u003e \u003cli\u003eManaging a successful pop-up business day-to-day.\u003c\/li\u003e \u003cli\u003eClosing up shop efficiently.\u003c\/li\u003e \u003cli\u003eLots of case studies, checklists, tips and hints from experienced pop-up people \u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dan Thompson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118443497\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118443491\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e For Dummies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/03\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.46h x 5.53w x 0.53d","brand":"Dan Thompson","offers":[{"title":"Paperback","offer_id":45482085023999,"sku":"9781118443491","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_34ea7128-0e8e-4078-82e8-abf1d8619ac7.jpg?v=1715988532","url":"https:\/\/www.whiterainbookhouse.com\/products\/pop-up-business-for-dummies-dan-thompson-9781118443491","provider":"WR Book House","version":"1.0","type":"link"}