{"product_id":"pop-up-retailing-gary-warnaby-9783319713731","title":"Pop-Up Retailing: Managerial and Strategic Perspectives","description":"This SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands.\u003cbr\u003e\u003cbr\u003eThe authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The keydecision areas and activities incorporated in each of these stages are also outlined.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gary Warnaby,Charlotte Shi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319713736\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319713731\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/05\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 97\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.22d","brand":"Gary Warnaby","offers":[{"title":"Paperback","offer_id":47424551846143,"sku":"9783319713731","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_769b9d2f-03ad-415d-af3f-d5c51dcd9457.jpg?v=1761530982","url":"https:\/\/www.whiterainbookhouse.com\/products\/pop-up-retailing-gary-warnaby-9783319713731","provider":"WR Book House","version":"1.0","type":"link"}