{"product_id":"positioning-al-ries-9780071359160","title":"Positioning: The Battle for Your Mind, 20th Anniversary Edition","description":"\"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....\"--David Bohnett, Chairman and Founder of GeoCities\u003cp\u003eA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why \"positioning\" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Al Ries, Jack Trout\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071359168\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071359160\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/18\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.26h x 7.58w x 0.93d\u003c\/p\u003e","brand":"Al Ries","offers":[{"title":"Hardcover","offer_id":44046952104191,"sku":"9780071359160","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0a12c66f-6fd5-4b9f-9911-e8ffde4e916f.jpg?v=1684987432","url":"https:\/\/www.whiterainbookhouse.com\/products\/positioning-al-ries-9780071359160","provider":"WR Book House","version":"1.0","type":"link"}