{"product_id":"pouring-with-heart-cedd-moses-9781544525280","title":"Pouring with Heart: The Essential Magic behind the Bartenders We Love","description":"\u003cp\u003eEveryone thought \u003cstrong\u003eCedd Moses \u003c\/strong\u003ehad lost his mind when he used his life savings to open ten bars in struggling Downtown Los Angeles. Not only would those venues help lift the communities around them-they'd go on to set a new standard for bars in LA, setting the stage for one of greatest bar success stories in American history. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMoses attributes this remarkable success to one thing. Pouring with Heart.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this love letter to the bar world, Moses shares the secrets of what it truly means to be of service, pulling back the curtain on the magic a guest feels when in the presence of a bartender they love. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePouring with Heart demolishes the myth of bartending as a dead-end gig by using data and decades of experience to break down what it takes to cement a legendary career behind the bar.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cedd Moses, Erik Cardona\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544525281\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544525280\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/11\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 276\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.75d","brand":"Cedd Moses","offers":[{"title":"Hardcover","offer_id":44051227607295,"sku":"9781544525280","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_03d97f83-2c08-43b8-a8dd-7618bde9d791.jpg?v=1685011841","url":"https:\/\/www.whiterainbookhouse.com\/products\/pouring-with-heart-cedd-moses-9781544525280","provider":"WR Book House","version":"1.0","type":"link"}