{"product_id":"power-marketing-jennifer-lancaster-9780980411287","title":"Power Marketing: An Aussie Guide to Business Growth","description":"\u003cp\u003eIn Power Marketing, author Jennifer Lancaster explores over \u003cstrong\u003e60 ideas\u003c\/strong\u003e for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eBusiness Planning\u003c\/li\u003e \u003cli\u003eFacebook Marketing\u003c\/li\u003e \u003cli\u003eVideo Production tips\u003c\/li\u003e \u003cli\u003eSales Conversion and Up-selling\u003c\/li\u003e \u003cli\u003eProduct Marketing\u003c\/li\u003e \u003cli\u003eCopywriting and Defining a USP\u003c\/li\u003e \u003cli\u003eWebsite Essentials\u003c\/li\u003e \u003cli\u003eSEO\u003c\/li\u003e \u003cli\u003eOutsourcing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTo save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing.\u003c\/p\u003e \u003cp\u003eThe ideal reader is a business owner who needs some practical advice on how to create better marketing and a bunch of proven ideas to help grow a profitable business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jennifer Lancaster\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0980411289\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780980411287\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Power of Words\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d","brand":"Jennifer Lancaster","offers":[{"title":"Paperback","offer_id":47473985421567,"sku":"9780980411287","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a1f51e3d-8abe-435c-a182-df65eafbb59d.jpg?v=1762314236","url":"https:\/\/www.whiterainbookhouse.com\/products\/power-marketing-jennifer-lancaster-9780980411287","provider":"WR Book House","version":"1.0","type":"link"}