{"product_id":"powerful-marketing-memos-steven-howard-9781943702022","title":"Powerful Marketing Memos","description":"This book is a collection of easy-to-read, yet thought-provoking, short memos designed to give today's corporate leaders, business owners, and entrepreneurs tips on the key marketing topics that will help you grow your businesses, retain customers, and build your corporate brands by: - Leveraging the organization's most valuable asset - its corporate brand image. - Creating marketing programs that follow the five Principles of a Customer-Focused Marketing Strategy and incorporate the four cornerstones of Customer Retention. - Getting your entire organization to concentrate on building, earning, rewarding, and keeping customer loyalty. The 60 Powerful Marketing Memo essays in this book discuss a wide range of diverse topics, including corporate branding, customer retention, marketing strategies, customer service, and the changing customer values taking place in today's highly competitive markets.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Howard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1943702020\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781943702022\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Caliente Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.60d","brand":"Steven Howard","offers":[{"title":"Paperback","offer_id":46825819242751,"sku":"9781943702022","price":10.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e0558eba-8a10-4ace-834c-a3a03395e985.jpg?v=1746073717","url":"https:\/\/www.whiterainbookhouse.com\/products\/powerful-marketing-memos-steven-howard-9781943702022","provider":"WR Book House","version":"1.0","type":"link"}