{"product_id":"powerful-proposals-terry-bacon-9781400242412","title":"Powerful Proposals: How to Give Your Business the Winning Edge","description":"\u003cp\u003e\u003cstrong\u003eHow does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003ePowerful Proposals\u003c\/em\u003e helps businesses maximize the selling power of their proposals, with proven strategies for going beyond \"this is what we do\" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. \u003c\/p\u003e\u003cp\u003eThis helpful resource offers tools and techniques that will let any firm: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eassess their \"\"winner or loser\"\" proposal status and take proactive steps to become a winner\u003c\/li\u003e\n\u003cli\u003eaddress the \"\"Big Four\"\" questions that a proposal must answer to be successful\u003c\/li\u003e\n\u003cli\u003ecreate \"\"A+\"\" proposals in less time with less wasted effort via a simple, repeatable process\u003c\/li\u003e\n\u003cli\u003eneutralize the issue of price when the firm is not the low-price provider\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePowerful Proposals\u003c\/em\u003e takes you step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Terry Bacon, David Pugh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 140024241X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781400242412\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/17\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.91w x 0.87d","brand":"Terry Bacon","offers":[{"title":"Paperback","offer_id":44071434223871,"sku":"9781400242412","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e7e8ed0b-543d-4a60-80b4-1a75c07580f2.jpg?v=1685436069","url":"https:\/\/www.whiterainbookhouse.com\/products\/powerful-proposals-terry-bacon-9781400242412","provider":"WR Book House","version":"1.0","type":"link"}