{"product_id":"powerful-words-dani-peer-9780992549398","title":"Powerful Words: Dawn of a Profession: The New Way to Sell Financial Advice","description":"\u003cp\u003e\u003cstrong\u003eWhy is financial advice so hard to sell?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy do so few talented financial advisors flourish?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow should financial advice be sold?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat thoughts go through a client's mind before they buy?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUnlike any other profession, the financial advisor must be both qualified to provide advice and skilled in selling that advice. The quality that sets the most successful advisors apart is not technical prowess but mastering certain enabling capabilities...the skills required to commercialise technical knowhow.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003ePowerful Words\u003c\/em\u003e\u003c\/strong\u003e is not just another sales book. Powerful Words uses cognitive psychology to help us understand what our clients are thinking when they first meet us and how this thinking must change before they decide to engage our services. Combining his own experience with the ideas of internationally, recognised thought leader Dani Peer provides a practical understanding of our client's mental journey from a defensive and wary mindset to a motivated buyer, and the enabling skills required to consistently and successfully lead our clients through this journey. He challenges widely-held beliefs about where the value lies in the advisor-client relationship and presents us with a compelling alternative that will secure the status of the financial advisor as a recognised and respected professional.\u003c\/p\u003e\u003cp\u003ePacked with anecdotes and practical insights, Powerful Words is a must read for financial advisors and for all those who seek a better understanding of the unique dynamics of the advice relationship.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dani Peer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0992549396\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780992549398\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grammar Factory Pty. Ltd.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.48d","brand":"Dani Peer","offers":[{"title":"Paperback","offer_id":47036528460031,"sku":"9780992549398","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0b8ca77a-ba60-410b-9892-519019f2879b.jpg?v=1752637843","url":"https:\/\/www.whiterainbookhouse.com\/products\/powerful-words-dani-peer-9780992549398","provider":"WR Book House","version":"1.0","type":"link"}