{"product_id":"pr-and-communication-in-local-john-brown-9780749466169","title":"PR and Communication in Local Government and Public Services","description":"\u003cp\u003eIn the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFull of expert advice, tools and case studies from a variety of sources, \u003cb\u003e\u003ci\u003e PR and Communication in Local Government and Public Services\u003c\/i\u003e\u003c\/b\u003e is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePR and Communication in Local Government and Public Services\u003c\/b\u003e is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity. \u003cp\u003e\u003c\/p\u003eAbout the \u003cb\u003ePR in Practice series: \u003c\/b\u003ePublished in collaboration with the Chartered Institute of Public Relations (CIPR), the \u003cb\u003e\u003ci\u003ePR in Practice\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003e\u003ci\u003eseries\u003c\/i\u003e\u003c\/b\u003e comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Brown, Pat Gaudin, Wendy Moran\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749466162\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749466169\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/30\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.88d","brand":"John Brown","offers":[{"title":"Paperback","offer_id":43990845260031,"sku":"9780749466169","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6dc670ce-0eab-4b7c-a0e3-67aeacdeb2d0.jpg?v=1683307017","url":"https:\/\/www.whiterainbookhouse.com\/products\/pr-and-communication-in-local-john-brown-9780749466169","provider":"WR Book House","version":"1.0","type":"link"}