{"product_id":"pr-confidential-amanda-proscia-9798988720218","title":"PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image","description":"\u003cp\u003e\u003cstrong\u003eBefore you hire an agency or invest in PR, get the inside scoop with this book.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eOutsiders have so many questions about the misunderstood public relations industry: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIsn't it all just writing press releases? When should I start? Why can't I get my story on the front page of the New York Times? \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTo get the most from your PR investment, you need an insider's perspective.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWriting in an Advice Column format, Amanda Proscia draws on her 30 years of experience to dish out answers to answer your questions-even those you might hesitate to ask a PR pro. In a series of witty exchanges, you'll learn: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat PR is and what it isn't (like, advertising, marketing and sales)\u003c\/li\u003e\n\u003cli\u003eWhy you might not be ready to invest in PR\u003c\/li\u003e\n\u003cli\u003eThe \"3 I\" formula for spotting a newsworthy angle \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eGet ready to be entertained as Proscia shares stories, insights, and frank thoughts on how PR works, when it fails, and how to course correct as the story changes.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you're a PR newbie or a seasoned pro, you'll enjoy this refreshingly honest guide to public relations from the client's perspective. Better yet, you'll emerge with a better understanding of how to put PR to work for your business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amanda Proscia\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8988720210\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798988720218\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jarrowchase Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 100\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.27d","brand":"Amanda Proscia","offers":[{"title":"Paperback","offer_id":44302433321215,"sku":"9798988720218","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8e33f5d4-d657-45b6-9281-75f24c3ef04b.jpg?v=1695161561","url":"https:\/\/www.whiterainbookhouse.com\/products\/pr-confidential-amanda-proscia-9798988720218","provider":"WR Book House","version":"1.0","type":"link"}